Platinum is pure, naturally white and will not cast any of its own colour into a diamond. Usually 95% pure (by comparison 18-carat gold is 75% pure), platinum never fades or tarnishes but keeps its colour for a lifetime. As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin.
From Fabergé to Cartier, the world's greatest jewellery designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of intricate platinum mesh accessories which could not be fashioned from other precious metals.