In the capital, 'the middle of nowhere' means a place with three or four bars but no hotel, a town that shuts long before sundown. Glashütte is not exactly in the middle of everything, but it is the Mecca of precision watch-making, not only for Germany and Europe, but for the whole world. As a designation for the origin of watches, the town's name is a protected trademark, like 'Parma' with ham; or 'Champagne', a label that, in Europe, means the bottle is more than just 'sparkling wine'. The manufactories here contribute to this aura - and profit from it.
The standards for Glashütte watches are extremely rigorous. A watch may not be sold as a 'Glashütte watch' unless at least 50 per cent of its calibre's production took place in Glashütte; if a manufacturer buys 100 euros' worth of parts elsewhere, then he must carry out at least 100 euros' worth of work in Glashütte. Manufactories located here are permitted to purchase individual parts, such as watchbands, clasps, and jewels, from suppliers outside of Glashütte. After all, today no one can produce all the materials themselves. But they should produce the calibre themselves.
Nomos movements are all developed and built in Glashütte and, depending on the calibre, the trademark's watch-makers produce up to 95 per cent of the value on site. This means; jobs for watchmakers, engineers and toolmakers; the best watches for those who wear them; and that the name of this place in the middle of nowhere lastingly remains a synonym for first-class craftsmanship.
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